About Us

McCallen Management

Welcome to McCallen Management, where the heart of fitness and wellness industry connections beats the strongest. At the helm of our innovative and dynamic team is Marty McCallen, a visionary leader whose dedication to fostering meaningful connections within the fitness and wellness sector has been unwavering since 2004. Marty’s journey through the industry is not just a career; it’s a testament to his passion for bringing people together to achieve collective success.

Our Founder

Marty McCallen

Marty’s career spans over two decades, during which he has become a cornerstone in the fitness and wellness community. His expertise is not confined to one niche but spreads across various sectors including medical wellness, military (GSA), active senior living, sports clubs, and gyms across the USA and EMEA (Europe, the Middle East, and Africa). Marty’s approach is holistic; he believes in the power of connection to drive growth, innovation, and success.

Building Unparalleled Networks

Marty’s ability to weave a network of associations, large gym operators, franchises, consultants, manufacturers, and many other sectors is unparalleled. His philosophy is simple yet profound: “They know me, they appreciate me, and they will take a call from me.” This level of trust and respect is not easily earned but is a testament to Marty’s integrity, expertise, and genuine commitment to the success of those he works with.

Marty McCallen

Leadership and Innovation

Since stepping into a Director role in 2013, Marty has brought immeasurable experience and innovation to the industry. His leadership in organizing exhibitions, conferences, workshops, courses, and seminars has made McCallen Management a beacon for networking through industry media, events, and marketing. Marty’s seminars and workshops, whether virtual or in-person, are designed not just to educate but to empower participants to achieve their objectives through effective networking.

Our Mission

At McCallen Management, our mission is to energize and connect individuals and organizations within the fitness and wellness industry, helping them reach their goals and grow their businesses. We pride ourselves on creating memorable experiences and lasting connections, tackling the challenges of the media and fitness world head-on so our clients can focus on what they do best.

Welcome to McCallen Management

where connections are made, and success is achieved together.